Out of the many avenues you can take to make your site close more sales, consider adding testimonials. These testimonials will help visitors get to know your product or service a little bit more and elicit more trust.
Make sure that these people are willing to put their names out there just to give you positive reviews. They must not be paid actors or else it forfeits the purpose. They must be real people who have actually tried your products and were satisfied with them.
They eventually become the face of your brand. Other people will consider their words when making a decision. They might not necessarily be convinced right away, but at least you get some help promoting your business.
It is different from regular ad campaigns that you place in and around the web, as those build your brand image and boost awareness among your target audience. The testimonials and reviews that would appear on your site, on the other hand, are about real, honest experiences of real customers that your potential customers could actually relate with.
It takes a little more time to find individuals who are willing to put their names out on your company’s behalf. Take advantage of the chance if you find one.
This is just one of the many ways to increase your conversion rate. The infographic below shows other ways. Be consistent in doing techniques to make your site popular. It is a task that you have to constantly evaluate. Don’t stay complacent if you have achieved your goals. Keep working hard as long as your business is alive.